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adidas AG

adidas AG technical analysis

ADS.DEConsumer Cyclical Updated daily

Technical analysis of adidas AG (stock) with the Montbon Method — Elliott Waves, moving averages and a 0–100 score.

What is adidas AG

adidas AG is a German company headquartered in Herzogenaurach that designs, develops, produces, and markets athletic and sports lifestyle products, including footwear, apparel, and accessories. It operates internationally through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and wholesale and e-commerce platforms. Its brands include adidas, adidas Golf, and Five Ten.

Description generated automatically from public sources; it may be inaccurate or out of date.

adidas AG: latest session data

Closing values for September 3, 2026, computed on the last 12 months of prices.

Close149.15 €
Change+0.30%
RSI (14)37.4
MACD-4.942
ADX42.6
Volatility (ATR)2.87%
Volume vs 20-avg90%
12-month high188.80 €
12-month low127.56 €

Moving averages

21 sessions

154.77

−3.63%

50 sessions

167.89

−11.16%

200 sessions

155.61

−4.15%

Session levels

s2

145.63

Support

s1

147.17

Support

pivot

148.38

Pivot

r1

149.92

Resistance

r2

151.13

Resistance

How to read it

In the September 3, 2026 session adidas AG closed higher at 149.15 €, +0.30% versus the previous session.

The price sits below every moving average observed: −3.63% against the 21-session average, −11.16% against the 50 and −4.15% against the 200.

The 14-period RSI reads 37.4, in neutral territory.

MACD stands at -4.942 against a signal line at -5.075: the histogram is positive (+0.133).

ADX reads 42.6, indicating a marked directionality.

Levels computed on the latest session place supports at 147.17 and 145.63 € and resistances at 149.92 and 151.13 €, around a pivot of 148.38.

The average daily range (ATR) is 4.278 €, or 2.87% of price.

Turnover was 514.4K shares, 90% of the 20-session average.

Over the last twelve months the price ranged between 127.56 and 188.80 €, and today stands −21.00% from the period high.

Measures computed on closing prices. They describe the past; they are not forecasts.

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How Montbon’s technical analysis works

Montbon analyses markets with Elliott Waves, multi-timeframe moving averages and a 0–100 score summarising the technical setup. It is an informational screening tool.

Elliott Waves

Wave counting to frame the price structure.

MTF moving averages

Moving averages across timeframes to read the trend.

0–100 score

A technical summary of the setup, updated daily.

Read the full Montbon Score methodology →

FAQ about adidas AG

What technical analysis tools are typically applied to a stock like ADS.DE?

For a stock like ADS.DE, analysts commonly use trend indicators (such as moving averages and MACD), momentum indicators (such as RSI and Stochastic), and volume analysis tools to study price behavior over time. These tools help identify recurring patterns on the chart, though they do not guarantee future outcomes.

On which timeframes is it useful to observe the chart of a Consumer Cyclical sector stock?

Technical analysis can be applied across different timeframes: the long term (weekly or monthly charts) is useful for identifying structural trends, while the medium term (daily charts) and short term (hourly or minute charts) are used for more detailed analysis. The choice of timeframe depends on the goals and time horizon of the analysis.

What are Elliott Waves and how are they applied to a stock like ADS.DE?

Elliott Wave Theory is a technical analysis method that proposes prices move in repetitive wave sequences, consisting of five waves in the direction of the main trend and three corrective waves. Applied to a stock like ADS.DE, this theory attempts to identify which phase of the cycle the price is in, although its interpretation requires experience and may vary among different analysts.

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