adidas AG technical analysis
Technical analysis of adidas AG (stock) with the Montbon Method — Elliott Waves, moving averages and a 0–100 score.
What is adidas AG
adidas AG is a German company headquartered in Herzogenaurach that designs, develops, produces, and markets athletic and sports lifestyle products, including footwear, apparel, and accessories. It operates internationally through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and wholesale and e-commerce platforms. Its brands include adidas, adidas Golf, and Five Ten.
Description generated automatically from public sources; it may be inaccurate or out of date.
adidas AG: latest session data
Closing values for October 20, 2026, computed on the last 12 months of prices.
Moving averages
21 sessions
149.54 €
+8.03%
50 sessions
149.42 €
+8.12%
200 sessions
153.84 €
+5.01%
Session levels
s2
157.10
Support
s1
157.60
Support
pivot
158.60
Pivot
r1
159.10
Resistance
r2
160.10
Resistance
How to read it
In the October 20, 2026 session adidas AG closed higher at 161.55 €, +2.18% versus the previous session.
The price sits above every moving average observed: +8.03% against the 21-session average, +8.12% against the 50 and +5.01% against the 200.
The 14-period RSI reads 70.8, in overbought territory.
MACD stands at 2.949 against a signal line at 1.183: the histogram is positive (+1.767).
ADX reads 27.8, indicating a marked directionality.
Levels computed on the latest session place supports at 157.60 and 157.10 € and resistances at 159.10 and 160.10 €, around a pivot of 158.60.
The average daily range (ATR) is 3.526 €, or 2.18% of price.
Turnover was 239.3K shares, 54% of the 20-session average.
Over the last twelve months the price ranged between 138.35 and 188.80 €, and today stands −14.43% from the period high.
Measures computed on closing prices. They describe the past; they are not forecasts.
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How Montbon’s technical analysis works
Montbon analyses markets with Elliott Waves, multi-timeframe moving averages and a 0–100 score summarising the technical setup. It is an informational screening tool.
Elliott Waves
Wave counting to frame the price structure.
MTF moving averages
Moving averages across timeframes to read the trend.
0–100 score
A technical summary of the setup, updated daily.
FAQ about adidas AG
What technical analysis tools are typically applied to a stock like ADS.DE?
For a stock like ADS.DE, analysts commonly use trend indicators (such as moving averages and MACD), momentum indicators (such as RSI and Stochastic), and volume analysis tools to study price behavior over time. These tools help identify recurring patterns on the chart, though they do not guarantee future outcomes.
On which timeframes is it useful to observe the chart of a Consumer Cyclical sector stock?
Technical analysis can be applied across different timeframes: the long term (weekly or monthly charts) is useful for identifying structural trends, while the medium term (daily charts) and short term (hourly or minute charts) are used for more detailed analysis. The choice of timeframe depends on the goals and time horizon of the analysis.
What are Elliott Waves and how are they applied to a stock like ADS.DE?
Elliott Wave Theory is a technical analysis method that proposes prices move in repetitive wave sequences, consisting of five waves in the direction of the main trend and three corrective waves. Applied to a stock like ADS.DE, this theory attempts to identify which phase of the cycle the price is in, although its interpretation requires experience and may vary among different analysts.
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